ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronEye IconIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintSite TitleTitle ChevronIcon Twitter
Business

China's WH Group to roll out Smithfield pork products

HONG KONG -- WH Group, the world's largest pork processor, will sell products from U.S. subsidiary Smithfield Foods in its home market of China to fight weak domestic sales resulting from high prices and the country's slowing economic growth.

     U.S. pork prices are sliding, making increased imports to China a profitable move. WH Group will introduce products under the Smithfield brand domestically in September.

     Low U.S. prices and falling Chinese sales volume sank WH Group's sales 3% year over year to $10.2 billion for the January-June half. The company's net profit crept up only 0.3% to $367 million.

     The focus on Smithfield also may be designed to court safety-conscious consumers. The group faced accusations in 2011 that its products contained banned food additives. The company at the time went by the name Shuanghui International Holdings, and many consumers remain leery of products under the Shuanghui brand.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

You have {{numberArticlesLeft}} free article{{numberArticlesLeft-plural}} left this monthThis is your last free article this month

Stay ahead with our exclusives on Asia;
the most dynamic market in the world.

Stay ahead with our exclusives on Asia

Get trusted insights from experts within Asia itself.

Get trusted insights from experts
within Asia itself.

Try 1 month for $0.99

You have {{numberArticlesLeft}} free article{{numberArticlesLeft-plural}} left this month

This is your last free article this month

Stay ahead with our exclusives on Asia; the most
dynamic market in the world
.

Get trusted insights from experts
within Asia itself.

Try 3 months for $9

Offer ends July 31st

Your trial period has expired

You need a subscription to...

  • Read all stories with unlimited access
  • Use our mobile and tablet apps
See all offers and subscribe

Your full access to the Nikkei Asian Review has expired

You need a subscription to:

  • Read all stories with unlimited access
  • Use our mobile and tablet apps
See all offers
NAR on print phone, device, and tablet media