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Business

China's beef boom is all about freshness

Many shops and restaurants in China are featuring freshly cut beef that is cooked right in front of the customer.

SHANGHAI -- Beef is gaining renewed attention in China these days. One notable example can be found at Jiuguang Department Store in Jing'an Temple, a popular commercial area in Shanghai.

I smelled appetizing grilled beef the moment I stepped into the food section on the department store's basement floor. Following the aroma led me to Peter's Gourmet, a shop that specializes in Australian beef. Inside a glass showcase fresh meat was lined up. Next to it, several thick, meaty steaks were sizzling on a grill in an open-style kitchen. The store is dubbed a "place to experience fresh Angus beef," and it cooks the meat customers have just bought on the premises.

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