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China tech

Alibaba, JD.com now bet on growth in China’s vast rural hinterland

Move follows Beijing's push to boost consumption in former backwaters

HONG KONG -- China's internet boom arose in big cities on the coast. Now, to maintain their growth momentum, the country's internet companies are shifting their attention in another direction: towards China's vast rural hinterland.

When New York Stock Exchange-listed Alibaba Group Holding and Nasdaq Stock Market-listed JD.com reported earnings last month, the top two Chinese e-commerce companies thanked families in smaller cities and villages for helping generate revenues that surprised Wall Street.

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