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China tech

Alibaba touts pop stars and health insurance to boost growth

E-commerce giant hopes 40m merchants plus Taylor Swift lift sales as China slows

Alibaba, which turned Singles Day into China's largest sales event, is now making it easier for its suppliers to take out loans so they can provide more goods ahead of Nov. 11.   © Reuters

SHANGHAI/HONG KONG -- When U.S. pop star Taylor Swift headlines in Shanghai next week to promote Alibaba Group Holdings' "Singles Day," the world's largest online shopping extravaganza, her razzle-dazzle will be only the latest move by the e-commerce giant to keep sales growing as China's domestic economy slows.

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