Baidu's AI push fails to boost core revenue amid China's economic slump

Chinese search engine leader's Q2 sales dip 0.4% on online marketing slide

20240822N Baidu

Online marketing accounts for more than half Baidu's total revenue. © Reuters

CISSY ZHOU, Nikkei staff writer

HONG KONG -- Baidu's online marketing revenue fell in the April-June quarter, as the Chinese search engine leader's push into artificial intelligence failed to boost its biggest revenue source amid China's economic headwinds.

Online marketing revenue, which accounted for more than half of the Beijing-based company's total revenue, decreased 2% on the year to 19.2 billion yuan ($2.69 billion). Non-online marketing revenue grew 10%, mainly driven by the cloud business.

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