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China tech

Baidu to ensure AI won't 'hallucinate' on sensitive topics: CEO

Chinese search giant's Q1 results beat expectations

In a Nikkei Asia comparison with ChatGPT, Ernie was found to shun any politically delicate topics.   © AP

HONG KONG -- Though the large language models underpinning viral chatbots such as ChatGPT are more or less probabilistic, providing "appropriate" online content that complies with Chinese regulations is "not a trivial task," Baidu CEO and founder Robin Li says.

Baidu, China's dominant search engine, revealed its Ernie Bot in March, responding to the Microsoft-backed ChatGPT. The company is now tapping Ernie to target greater market share in cloud services, online marketing and smart devices.

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