Beauty is the new buzzword in China's tech world

From virtual makeovers to 3D nail polish printers, companies take makeup to the future

20190318 china beauty top

Beauty is outperforming many other retail segments in China, and tech companies are keen to cash in. (Photo by Coco Liu)

COCO LIU, Nikkei staff writer

HONG KONG -- Alibaba Group Holding's new mirror may not be able to tell you "who is the fairest of them all," but it can tell you all about the latest beauty trends.

The new gadget, introduced by the sprawling e-commerce and tech conglomerate earlier this month, consists of an eight-inch mirror equipped with an artificial intelligence-powered smart speaker. On voice command, it adjusts light settings to let users see their face perfectly, whether they are sitting in a dark coffee shop or lounging on a sunny beach. The mirror also offers beauty tips, monitors UV levels and can even help order cosmetic products on Alibaba's Tmall platform, if the user asks it to.

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