ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
China tech

China fines SoftBank-backed ed-tech unicorn for false advertising

Zuoyebang among two industry startups slapped with $390,000 penalty

Zuoyebang, an online tutor backed by SoftBank and Alibaba, falsely claimed an association with the United Nations, according to Chinese authorities. (Photo by Shin Watanabe)

DALIAN, China -- Chinese market regulators have fined a pair of major distance learning startups 2.5 million yuan ($387,000) each for engaging in false advertising and misleading consumers on pricing.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more