ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
China tech

China fitness scandal throws light on blockchain scams

Quickly built apps like Qubu draw users with promise of cash

Amid a top-down push in China to embrace blockchain technology, experts say it is being used as a buzzword to draw people into scams. (Nikkei illustration)

BEIJING -- Qubu is a Chinese fitness app that started users off with a simple task: walk 4,000 steps a day for 45 days. If they managed to stay active in that month and a half, they received 15 "candies" -- Qubu's in-app virtual currency.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more