China's Baidu beefs up livestreaming with $3.6bn purchase of YY

Search engine operator returns to profit as advertising rebounds

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Nasdaq-listed JOYY operates livestreaming platform YY Live, which was launched in 2005 and had 41 million monthly active users as of September. © AP

NIKKI SUN, Nikkei staff writer

HONG KONG -- Baidu said it will acquire the domestic business of Chinese livestreaming company JOYY for $3.6 billion in cash, raising the stakes in the fierce competition among technology conglomerates for users' attention.

Tuesday's announcement came as the Beijing-based search engine operator reported better-than-expected earnings for the quarter ended Sept. 30, as China's economy continues to rebound from the effects of the coronavirus outbreak. Baidu's upbeat results follow recent similar third-quarter earnings reports from rivals Alibaba Group Holding and Tencent Holdings.

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