China's Baidu reveals first revenue from AI chatbot Ernie

Q4 net profit plunges on higher R&D spending

20240228N Baidu

Baidu, which runs China's top search engine, has sought to reinvent itself as an AI company.  © Reuters

CISSY ZHOU, Nikkei staff writer

HONG KONG -- Chinese search engine leader Baidu has begun to take in revenue from its artificial-intelligence-powered, ChatGPT-like service Ernie Bot, the company said Wednesday.

Baidu generated "several hundred million yuan" in the fourth quarter primarily from ad technology improvement and helping companies build their own models, according to Baidu.

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