China's DJI taps young farmers to cultivate drone market

Sales soar as worker shortage fuels demand for labor-saving technology

20240902N DJI drone

DJI agricultural drones can be used to spray tea plants grown on mountain slopes. (DJI)

ITSURO FUJINO, Nikkei staff writer

GUANGZHOU -- DJI is rapidly expanding its agricultural-drone business by catering to young farmers in its home market of China, growing its cumulative sales 15-fold in five years to 300,000 units.

Drones flying over fields to spray pesticides are an increasingly common sight in rural China. These vehicles use aerial photos to set flight paths and can avoid obstacles automatically. The latest models are equipped with two sprayers that can apply 18 liters of chemicals per minute.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.