China's Honor unveils first premium smartphone for global market

Former budget arm of Huawei aims to move into higher-end with Magic 4 series

Honor unveils its Magic 4 Pro phone, its first premium handset for the global market. (Photo courtesy of Honor)

CHENG TING-FANG and LAULY LI, Nikkei staff writers

February 28, 2022 22:03 JST

TAIPEI -- China's Honor unveiled its first premium smartphone for the global market on Monday as the former budget brand of embattled tech titan Huawei Technologies aims to expand in Europe and across Asia.

At the Mobile World Conference in Barcelona, Honor showed off the Magic 4 series featuring the most advanced 5G chipset from Qualcomm, the Snapdragon 8 Gen 1. The most expensive model boasts a 6.81-inch screen, around the same size as the latest premium offering from Samsung Electronics, the world's biggest smartphone maker.