China's Mango TV taps into reality shows, doubling viewers in 4 years

'Ride the Wind,' other homegrown programs draw 280m users to streaming app

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The latest season of the "Ride the Wind" talent program on Mango TV drew more than 3 billion views in a single month. (Photo by Takashi Kawakami)

TAKASHI KAWAKAMI, Nikkei staff writer

GUANGZHOU -- Mango TV, the Chinese streaming platform controlled by a state-run broadcasting service, has managed to more than double monthly users to 280 million people over four years on the strength of its popular reality shows.

Mango TV started streaming the fourth and newest season of the popular talent show "Ride the Wind" on May 5. The program garnered 3.8 billion views as of June 15, according to analytics company Beacon Research.

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