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China tech

China's Pinduoduo launches U.S. e-commerce site in first foreign push

Tencent-backed platform is up against Amazon and Shein for slice of massive market

Pinduoduo's shopping platform Temu went live for U.S. users on Sept. 1. (Screenshot from Temu website)

HONG KONG -- Chinese e-commerce platform Pinduoduo has quietly launched in the U.S., aiming to crack a market dominated by Amazon but where China's fast-fashion heavyweight Shein is also making inroads.

Pinduoduo has kept its American expansion extremely low-profile. The company has not made any public announcement or comment on the launch of Temu -- the first overseas expansion of the Tencent-backed platform -- which went live for U.S. users on Thursday local time.

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