China's Realme to expand India production despite COVID surge

Smartphone maker aims to tap massive local market with affordable 5G offerings

20210617 Real me in India

Chinese gadget-maker Realme, which assembles smartphones and TVs in India, plans to begin making earbuds there as well to tap into local demand. (Source photos by Ken Kobayashi and Reuters)

LAULY LI and CHENG TING-FANG, Nikkei staff writers

TAIPEI -- Chinese smartphone maker Realme is expanding production in India despite a surge in COVID-19 cases there in an effort to capture local demand and extend its supply chain outside its home market.

Realme plans to begin assembling wireless earbuds in the South Asian country in the next three months, Madhav Sheth, Realme's vice president and CEO for India and Europe, told Nikkei Asia. All of the smartphones and TVs that Realme sells in India are manufactured in the country.

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