ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
China tech

China's e-commerce companies draw consumers closer to product-makers

Pinduoduo's $200m investment in Gome heats up competition with Taobao and

SHANGHAI -- As China tries to ramp up domestic consumption amid an economic downturn the country's e-commerce operators are working more closely with consumer goods manufacturers, aiming to make it easier for shoppers to have a say in the development of the products they buy.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more