China's largest trade fair goes online as coronavirus shuts doors

Canton Fair kicks off with businesses wondering about usefulness of virtual encounters

20200615 Online Carton Trade Show

Canton Fair exhibitors, such as Chinese textile maker Ningbo MH Industry, are using livestreams to feature their wares.   © Getty Images

CK TAN, YUSUKE HINATA and COCO LIU, Nikkei staff writers

SHANGHAI/GUANGZHOU/HONG KONG -- China's biggest import and export fair started on Monday in some of the strangest of circumstances of its six decades -- in a digital format and minus physical visitors.

Canton Import and Export Fair has been a semiannual diary fixture for businesses across the region since 1957, drawing hundreds of thousands of international visitors to the southern city of Guangzhou, the crucible of China's reform-era industrial transformation. Producers of everything from food products to solar panels use it as a chance to make contacts and strike deals with existing or potential customers.

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