China's ride-hailing king DiDi faces uphill battle in Russia

Protectionism and fierce competition await the onetime Uber-slayer

20200727 Didi

DiDi, the ride-hailing king in China, is hoping to repeat that success in Russia. © Getty Images

DIMITRI SIMES, Contributing writer

MOSCOW -- China's ride-hailing giant DiDi Chuxing is preparing to make its debut in Russia, the latest step in the company's ambitious global expansion -- but one that experts say is unlikely to be easy, citing established local competitors and protectionist attitudes.

DiDi has begun recruiting drivers in the southwestern city of Kazan, offering applicants earnings starting from 3,000 rubles ($41) per shift, surcharges for every order, and a commission rate of only 10%.

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