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China tech

Chinese online retailers' competition heats up in U.S. and Europe

Alibaba, Pinduoduo and ByteDance seek new overseas markets as growth slows at home

Chinese online fashion brand Shein has opened pop-up stores around the world while Pinduoduo's Temu entered the U.S. market last year. (Source photos by AP and screenshot from App Store) 

TOKYO -- After years of fierce competition in Southeast Asia, Chinese online retailers are gearing up to tap more mature markets in North America and Europe.

Alibaba Group Holding launched a new platform, Miravia, in Spain in December to target middle- and high-income earners, while its AliExpress is struggling to gain traction in the U.S. Rival Pinduoduo is reportedly preparing to launch its Temu e-commerce site in Canada and Spain, following its entry into the American market last September.

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