Chinese smartphone maker Realme goes home for growth

Brand has won over buyers in India and Indonesia but domestic market is next step

20200818 Sky Li

Sky Li, founder and chief executive of Realme (Source photos by Reuters)

CK TAN, Nikkei staff writer

SHANGHAI -- Many Chinese tech companies have built their international operations on a strong domestic base. Not so Realme, the upstart smartphone brand, which is taking the opposite approach -- coming home to take on bigger industry rivals after making a name in emerging markets.

That Realme's greatest success has been in India -- where Chinese tech groups have become political targets in recent months after a deadly flare-up in tension between Beijing and New Delhi -- now makes its ambitions at home even more important.

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