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China tech

Huawei phone spinoff Honor stages big comeback in China

Company rides on bold handset drive, but possible US sanctions loom as a threat

Honor CEO George Zhao presents the Magic3 Series of high-end smartphones at a product launch event in August.  (Photo courtesy of Honor Device)

GUANGZHOU -- Honor Device, the Chinese smartphone brand that was spun off from Huawei Technologies to evade sanctions on using U.S. chips and operating systems, has rebounded strongly in the domestic market after a rough start.

Driving the recovery is an aggressive push to develop new models, such as the latest Magic3 series. A sales outlet located in Guangzhou was packed with customers on Friday, with the biggest draw being the most expensive device in the series, which sells for 7,999 yuan ($1,229).

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