Huawei retakes crown in China handset market as Apple sinks to fifth

Homegrown tech champion's first-quarter shipments surge 70% at home amid U.S. blacklisting

20240425N huawei pura phones REU

A shopper looks at new Pura 70 series smartphones at a Huawei flagship store in Beijing on April 18. © Reuters

CHENG TING-FANG, LAULY LI and KATHERINE CREEL, Nikkei staff writers

TAIPEI/TOKYO -- Huawei has returned to the top of China's smartphone market after staging an aggressive comeback in the face of an ongoing U.S. crackdown, with Apple falling to fifth by shipments in Asia's largest economy.

Figures for the first quarter of 2024 released on Friday by analytics company Canalys show that Huawei shipped 11.7 million smartphones in China. This is up 70% from a year earlier, when the company, hit by U.S. sanctions, was still trying to rejuvenate its handset business.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.