ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
China tech

JD.com's first brick-and-mortar mall set to open in Xi'an

VR and interactive elements intended to forge e-commerce synergies

JD Mall will offer interactive shopping experiences, including through the use of virtual reality. (Photo courtesy of JD.com)

SHANGHAI -- Chinese e-tailer JD.com opens its first brick-and-mortar mall this month in the city of Xi'an, looking to further blend online and offline retail operations.

The JD Mall officially opens Sept. 30, selling 200,000 items across an area of over 40,000 sq. meters in the central Chinese city. Tenants range from electronics companies like Huawei Technologies and Haier to restaurants and home goods stores.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more