ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
China tech

JD.com's first brick-and-mortar mall set to open in Xi'an

VR and interactive elements intended to forge e-commerce synergies

JD Mall will offer interactive shopping experiences, including through the use of virtual reality. (Photo courtesy of JD.com)

SHANGHAI -- Chinese e-tailer JD.com opens its first brick-and-mortar mall this month in the city of Xi'an, looking to further blend online and offline retail operations.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more