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China tech's first brick-and-mortar mall set to open in Xi'an

VR and interactive elements intended to forge e-commerce synergies

JD Mall will offer interactive shopping experiences, including through the use of virtual reality. (Photo courtesy of

SHANGHAI -- Chinese e-tailer opens its first brick-and-mortar mall this month in the city of Xi'an, looking to further blend online and offline retail operations.

The JD Mall officially opens Sept. 30, selling 200,000 items across an area of over 40,000 sq. meters in the central Chinese city. Tenants range from electronics companies like Huawei Technologies and Haier to restaurants and home goods stores.

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