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China tech

JD.com's first brick-and-mortar mall set to open in Xi'an

VR and interactive elements intended to forge e-commerce synergies

JD Mall will offer interactive shopping experiences, including through the use of virtual reality. (Photo courtesy of JD.com)
NAOKI MATSUDA, Nikkei staff writer | China

SHANGHAI -- Chinese e-tailer JD.com opens its first brick-and-mortar mall this month in the city of Xi'an, looking to further blend online and offline retail operations.

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