ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
China tech

Little Red Book tells influencers it's time to pay up

Chinese unicorns no longer immune to fundraising challenges

HONG KONG -- E-commerce unicorn Little Red Book will start collecting a percentage of any fees paid to influencers to push individual brands on its popular shopping app as the company strives to make a profit.

The change, to be implemented next month, is an attempt by Little Red Book to better monetize its 300 million customers who were previously allowed to accept payment to market different products without passing on anything to the app's owners.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more