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China tech

Little-known Chinese phone-maker Transsion is boss in Africa

Shenzhen company faces competition as others strive for foothold on continent

BEIJING -- While China's technology brands like Huawei and Xiaomi have taken the world by storm, the continent of Africa has become enthralled with a little-known Chinese smartphone brand called Transsion.

The story of Transsion is closely linked to that of Zhu Zhaojiang, a fresh graduate to join Ningbo Bird, then well-known Chinese phone brand, in 1996. He was in charge of selling pagers.

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