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China tech

Oppo tops Huawei to regain title of China's top phone brand

Low-cost maker relies on huge store network as rivals diversify

An Oppo shop in Guangzhou: The brand's extensive store network has helped propel its sales growth in China. (Photo by Takashi Kawakami)

SHANGHAI -- Oppo outstripped compatriot Huawei Technologies to become China's No. 1 smartphone brand in January and likely stayed at the top during the first quarter of 2021, as its latest models won customers away from a rival hit hard by U.S. sanctions.

Oppo held a 23.6% market share in China during January, edging up to 24.8% in February, data from U.S. market research firm IDC shows. Huawei, which commanded around 40% of the market until the July-September quarter of last year, likely saw its share shrink to a little over 10%.

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