Pinduoduo smashes estimates, infiltrating Alibaba's urban hold

Revenue nearly triples as active users surpass bigger JD.com

20190822 Pinduoduo

Pinduoduo rose to prominence by capturing consumers in rural areas and smaller cities in China. Now it wants to shed this image. © Getty Images

ALEX FANG, Nikkei staff writer

NEW YORK -- Nasdaq-listed Chinese e-commerce company Pinduoduo on Wednesday surprised Wall Street with strong quarterly results, with its foray into to urban areas paying off as sales rose.

The four-year-old company grew to its current scale in the shadow of Alibaba Group Holding and JD.com by serving shoppers in rural areas and smaller cities -- then a relatively untapped consumer base for e-commerce. Now, it is making a move upmarket.

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