SenseTime's push into self-driving cars faces U.S. obstacles

China's image recognition leader aims to equip 5m vehicles a year by 2030

SenseTime recently unveiled generative AI services that let cars reply to emails and plan trips for their drivers. (Photo by Shin Watanabe)

SHIN WATANABE, Nikkei staff writer

September 30, 2023 05:47 JST

SHANGHAI -- SenseTime Group, China's leading provider of image recognition technology, has an ambitious goal for equipping cars with its platform but faces a roadblock in U.S. sanctions.

Self-driving cars rely on image recognition technology to identify pedestrians, obstacles and signals on the road. SenseTime's SenseAuto platform, which also can warn drivers who seem drowsy or distracted, has been incorporated into more than 60 models produced by over 30 automakers since around 2019.