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China tech

Tencent reboots e-commerce push with new WeChat feature

Chinese tech giant taps app's social clout in challenge against Alibaba

Tencent has launched "mini shops" on its WeChat messaging app to bolster its e-commerce portfolio. (Photo by Yusuke Hinata)

GUANGZHOU -- Chinese technology heavyweight Tencent Holdings seeks to make another foray into the online shopping business, tapping into the 1.2 billion users of its popular WeChat app.

WeChat mini shop, an app function Tencent has been testing since last summer, allows entrepreneurs and companies to easily set up an online store. Sellers can add video clips to showcase products as well.

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