GUANGZHOU -- Joy of Life, a new mobile game that puts players in the shoes of wuxia martial arts heroes journeying through a fantasy version of ancient China, illustrates Tencent Holdings' new model for its core entertainment business.
The online role-playing game, released in March by a Tencent-backed developer, is based on a popular online novel. The rights to that work are held by Tencent subsidiary China Literature, the operator of the platform hosting the book.
