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China tech

Tencent spins web novels into game and drama gold

As ad revenue dives, fiction from users provides fodder for entertainment business

China Literature's apps give readers access to a huge trove of online novels. (Photo by Yusuke Hinata)

GUANGZHOU -- Joy of Life, a new mobile game that puts players in the shoes of wuxia martial arts heroes journeying through a fantasy version of ancient China, illustrates Tencent Holdings' new model for its core entertainment business.

The online role-playing game, released in March by a Tencent-backed developer, is based on a popular online novel. The rights to that work are held by Tencent subsidiary China Literature, the operator of the platform hosting the book.

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