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China tech

Tencent to help Japanese companies enter the metaverse

Chinese online giant launches avatars, virtual content creation as competition grows

Tencent's services for avatars and modeling real places are being introduced outside of China for the first time. (Source photos by screenshot from an online event held by Tencent's cloud computing unit and AP) 

TOKYO -- Chinese internet conglomerate Tencent Holdings has launched a string of services to support Japanese companies entering businesses related to the virtual world, known as the metaverse.

In an online event on Tuesday, Tencent's cloud computing unit said it will start offering virtual humans -- avatars that have Japanese-language capabilities and can play roles such as a shop staffer on an e-commerce site or anchor on a weather channel. The company also introduced a rendering service for creating virtual models of real places that can be used for games, online tourism services, an augmented reality (AR) advertising service and 3D signs.

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