ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
China tech

TikTok secretly paid influencers to boost content in Japan

Practice may run afoul of industry rules against stealth marketing

TikTok gained a large following in Japan after its 2017 debut in that market.   © Reuters

TOKYO -- The Japanese operator of the popular video-sharing app TikTok has admitted it posted videos on Twitter without informing the audience about the sponsored content, a practice that may have violated industry guidelines against stealth marketing.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more