ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
China tech

Video app Kuaishou offers window into China’s rural life

Rival to flashy TikTok wins over farmers and factory workers with its simplicity

Chinese farmer Jiang Jinchun uses the Kuaishou video-sharing app to share snapshots of rural life.

BEIJING -- In a village in the mountains of China's Jiangxi Province, 41-year-old Jiang Jinchun has garnered a following of 1.5 million people with his videos of moments from everyday rural life -- picking tea leaves, for instance, or cooking fish caught in a nearby river.

"I bet you've never seen such a fine bamboo shoot," he says in one clip.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more