Video app Kuaishou offers window into China’s rural life

Rival to flashy TikTok wins over farmers and factory workers with its simplicity

20190611N Kuaishou screenshots

Chinese farmer Jiang Jinchun uses the Kuaishou video-sharing app to share snapshots of rural life.

FUMIE YAKU, Nikkei staff writer

BEIJING -- In a village in the mountains of China's Jiangxi Province, 41-year-old Jiang Jinchun has garnered a following of 1.5 million people with his videos of moments from everyday rural life -- picking tea leaves, for instance, or cooking fish caught in a nearby river.

"I bet you've never seen such a fine bamboo shoot," he says in one clip.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.