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Chinese public falling out of love with Baidu and tech brands

Scandals and data issues damage overall reputation of companies in survey

Baidu dropped in the latest reputation ranking, still judged harshly by Chinese consumers after a 2016 scandal over misleading search results. Other major corporations also saw their reputations slide. (Reuters)   © Reuters

HONG KONG -- Chinese consumers seem to be developing a low opinion of the companies that serve them.

In a consumer survey by a U.S. market research company, the average reputation value covering about 280 companies fell compared to the previous year. Internet search giant Baidu dropped significantly on a false search results scandal in 2016, while wider concerns rose over transparency of data handling and management.

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