Chinese shopping spree shifts from Japan tours to e-commerce

929harajima

Customers peruse products at an exhibition for cross-border e-commerce sites in Shenzhen, Guangdong Province.

TOKYO -- Chinese shoppers, once known for their "explosive" buying habit, are spending less in Japan. But their appetite and admiration for Japanese goods has not died down -- it just shifted online.

Song Lei, a 33-year-old banker in Dalian, Liaoning Province, loves shopping overseas. She has visited Japan three times and spent over 2 million yen ($19,864) while shopping there, including a Canon single-lens reflex camera and a Panasonic rice cooker.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.