ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Business

Chinese women give Japanese razor maker a reason to invest

Kai tripling output of facial hair remover to meet brisk export demand

Kai's razors are sold at about 1,000 Chinese drugstores, like this one in Shanghai.

TOKYO -- A Japanese-made women's razor has become so popular in China that its manufacturer intends to triple output by next year. With dimming growth prospects at home, this is an opportunity the company does not want to miss.

Kai, which is based in Tokyo, plans to expand production lines for the Beauty Guard razor at its plant in Japan's western Gifu Prefecture. Including other products, the company aims to boost Chinese sales 40% to 1 billion yen ($8.91 million) in 2018.   

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more