MUMBAI (NewsRise) - The battle for supremacy in India's toothpaste market is set to intensify as Colgate-Palmolive will soon introduce a herbal product, the company's first such brand in its nearly 80 years in the country, to take on upstart Patanjali Ayurved founded by a yoga guru.
Colgate, which earns roughly 95% of its revenue from the oral care segment, has been grappling with a slide in market share in India, as Baba Ramdev's Patanjali lures consumers with its range of herbal products. A decline in consumer spending in rural areas, which account for 35% of its sales, has added to Colgate's woes.
