ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print

Colgate to launch herbal toothpaste in India to take on yoga guru's company

MUMBAI (NewsRise) - The battle for supremacy in India's toothpaste market is set to intensify as Colgate-Palmolive will soon introduce a herbal product, the company's first such brand in its nearly 80 years in the country, to take on upstart Patanjali Ayurved founded by a yoga guru.

Colgate, which earns roughly 95% of its revenue from the oral care segment, has been grappling with a slide in market share in India, as Baba Ramdev's Patanjali lures consumers with its range of herbal products. A decline in consumer spending in rural areas, which account for 35% of its sales, has added to Colgate's woes.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more