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Colgate to launch herbal toothpaste in India to take on yoga guru's company

MUMBAI (NewsRise) - The battle for supremacy in India's toothpaste market is set to intensify as Colgate-Palmolive will soon introduce a herbal product, the company's first such brand in its nearly 80 years in the country, to take on upstart Patanjali Ayurved founded by a yoga guru.

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