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AI chip war heats up as Nvidia targets smart farm machinery

US company partners with Yamaha Motor as battle with Intel grows beyond car chips

Nvidia CEO Jensen Huang said his company's AI chips would help address labor shortages in agriculture and other sectors.
Nvidia CEO Jensen Huang sees his company's AI chips playing a role in agriculture and other nontraditional sectors.

TOKYO -- Nvidia is joining forces with Japan's Yamaha Motor to create smart machinery for agriculture and other fields, firing a shot in the intensifying battle for supremacy in chips designed for artificial intelligence.

The American chip design and graphics card company is scrabbling with compatriot Intel and rising Chinese competitors to supply chips for rapidly processing massive amounts of image and other data. The war is spilling over into new frontiers from existing ones like automated driving and data centers.

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