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ANA extends miles to home- and car-sharing services

Airline hopes 9 new partners lift demand for domestic flights

ANA hopes the mileage link program will boost demand for its domestic flights in Japan.

TOKYO -- ANA Holdings will promote the booking of more peer-to-peer services such as Airbnb through its website, which the Japanese airline hopes will spur greater demand for domestic flights.

The All Nippon Airways parent will partner with a total of nine service providers, whose offerings include private-home stays for pets, car-sharing among individuals and the sharing of camera equipment.

ANA will grant customers in its mileage program one mile per 200 yen ($1.78) spent on these services when arranged through a new website it plans to create. The airline already links its mileage program to a few companies including lodgings platform Airbnb. Coupons will be distributed to promote the services.

More tourists are seeking new experiences and private-home stays rather than package tours. Meanwhile, big airlines like ANA face increasing competition on domestic routes from budget carriers, especially as Japan's shrinking population concentrates into the big cities. ANA hopes these peer-to-peer services will help lure more travelers to smaller cities in Japan.

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