ASICS puts investor relations to test with sports charity plan

Proxy adviser ISS pushes back, saying foundation could become too powerful

20250317N ASICS

ASICS has seen its market cap nearly quadruple in two years. © Reuters

TAKASHI OKU

TOKYO -- Japanese sporting goods maker ASICS faces growing tensions with shareholders ahead of its annual general meeting on March 28, with a U.S. proxy advisory firm opposing a proposal to use company shares to create a foundation for supporting participation in sports.

ASICS, which owns the Onitsuka Tiger brand, is known for taking investor relations seriously. It declared last year that it would sell all cross-shareholdings. Its profit growth and shareholder returns have drawn attention, with market capitalization nearly quadrupling in the past two years to around 2.4 trillion yen ($16.1 billion).

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