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Adways to expand analysis of China cross-border e-commerce

NetEase Kaola sales data offers further insights into this growing market

Jack Ma Yun, Chairman of Alibaba Group, delivers a speech in front of a giant electronic screen showing the Gross Merchandise Volume from online shopping on Alibaba's marketplaces during the Tmall 11.11 Global Shopping Festival 2016 in Shenzhen, south China's Guangdong province, on Nov. 11.   © Imaginechina/AP

TOKYO -- In a move designed to give Japanese companies better understanding of their sales activities in China's booming e-commerce market, internet advertising agency Adways will include Kaola in its analytic services. 

Operated by China's internet giant NetEase, Kaola is the country's largest cross-border e-commerce site. It joins three other Chinese sites tracked by Adways, including Alibaba Group's Tmall Global.

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