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Aeon makes Southeast Asia malls e-money friendly

Japanese retailer is doubling investment in the fast-growing region

Aeon is allowing customers to go cashless in Cambodia. (Photo by Shohei Kono)

TOKYO -- Japanese retailer Aeon is employing digital tools at brick-and-mortar stores in its quest to remain competitive in the rapidly evolving markets of Southeast Asia.

The company's Aeon Mall Sen Sok City, which opened in May in the Cambodian capital of Phnom Penh, is not only a popular destination with a water park and indoor amusement park, but also an exhibition of cutting-edge technology.

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