ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronEye IconIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailMenu BurgerPositive ArrowIcon PrintIcon SearchSite TitleTitle ChevronIcon Twitter
Business

Aeon plans wave of store openings in emerging Asia

Retailer expects big branding benefits from small shops in Cambodia, Vietnam

The first Aeon mall in Cambodia can be seen in Phnom Penh (Photo by Ken Kobayashi)

TOKYO -- Japanese retailer Aeon is preparing to open more small grocery stores in burgeoning Asian economies such as Cambodia and Vietnam, which have been growing at a 6%-plus clip in recent years.  

The company plans to open 30 stores in Cambodia, including Phnom Penh, over the next three years. In Vietnam, it aims to raise its store count almost ninefold, to 500, by 2025.

Though Aeon is known for its large shopping centers, small grocery stores are easier and cheaper to set up. By opening stores in large numbers, Aeon hopes to boost its name recognition.

Tailored strategies

The company opened a pilot outlet in Cambodia in late 2015 and has decided it is time to expand. In the year to February 2018, Aeon plans to open three different types of shops, tailored to suburban areas, city centers and newly established residential areas. The stores will be designed according to local needs, with varying prices.

For the time being, Aeon will focus on opening stores mainly in the Cambodian capital and surrounding areas. It is also looking at establishing itself in tourist hot spots, such as Siem Reap, in a few years' time.

The city-center stores will resemble convenience stores, with about 150 sq. meters of floor space. Stores in the suburbs and new neighborhoods will occupy 500 to 1,000 sq. meters -- slightly smaller than a typical grocery store in Japan. Besides food, these locations will also carry sundries such as detergent.

Aeon also plans to add another large-scale shopping center in Cambodia as early as 2018; it opened the first one in 2014.

Aeon's first large shopping center in Vietnam also opened in 2014. The company has since teamed up with two local supermarket chains to increase its grocery store tally in the country to 57.

Another key growth market is Myanmar, where Aeon opened a grocery store in 2016. The company hopes to open around 10 outlets there over the next five years.

(Nikkei)

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

You have {{numberArticlesLeft}} free article{{numberArticlesLeft-plural}} left this monthThis is your last free article this month

Stay ahead with our exclusives on Asia;
the most dynamic market in the world.

Stay ahead with our exclusives on Asia

Get trusted insights from experts within Asia itself.

Get trusted insights from experts
within Asia itself.

Get Unlimited access

You have {{numberArticlesLeft}} free article{{numberArticlesLeft-plural}} left this month

This is your last free article this month

Stay ahead with our exclusives on Asia; the most
dynamic market in the world
.

Get trusted insights from experts
within Asia itself.

Try 3 months for $9

Offer ends June 30th

Your trial period has expired

You need a subscription to...

  • Read all stories with unlimited access
  • Use our mobile and tablet apps
See all offers and subscribe

Your full access to the Nikkei Asian Review has expired

You need a subscription to:

  • Read all stories with unlimited access
  • Use our mobile and tablet apps
See all offers
NAR on print phone, device, and tablet media