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Alibaba launches free streaming of US basketball games

Chinese e-commerce giant hopes to spur sales of related paraphernalia

SHANGHAI -- Alibaba Group Holding has begun streaming free videos of American basketball games on its Youku Tudou site as well as e-commerce site Taobao.com, looking to boost sales of related items.

Highlights and past games have been available to view on the Chinese sites since this month. Taobao also sells branded merchandise, expanding a collaboration with the National Basketball Association that Alibaba has had since 2012.

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