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Alibaba looks to convert retail customers into users of its digital entertainment platforms to propel new growth. © Reuters

ALEX FANG, Nikkei staff writer

NEW YORK -- Chinese e-commerce giant Alibaba Group Holding continues to defy trade tensions and a cooling economy, as sales surged 40% in the July-September quarter.

The New York-listed company on Friday posted better-than-expected revenue of 119 billion yuan ($16.9 billion) for the three-month period.

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