Alphabet's India-born CEO needs to embrace 'Googliness'

Pichai also faces daunting political and technological challenges

20191204 Google Exclusives

Sundar Pichai must ensure that Google, with over 100,000 employees around the world, exercises proper corporate responsibility while also maintaining its uniqueness. (Nikkei Montage/ Source photos by AP and Reuters)

KAZUYUKI OKUDAIRA, Nikkei staff writer

LAS VEGAS/MUMBAI -- India-born Sundar Pichai has been elevated to CEO of Google's parent company, Alphabet, taking over from founders Larry Page and Sergey Brin, who announced their immediate retirement from a company that has grown so dominant in online advertising that it has begun to draw scrutiny from lawmakers around the world.

Page and Brin, both 46, will remain directors on the company's board and its two largest individual shareholders. The co-founders were graduate students at Stanford University when they started Google 21 years ago. Their search engine grew, pivoted into new businesses and went on to define the way internet users sort out the dazzling amounts of data that can be served to their smartphones, TVs and other gadgets.

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