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Alsok poised for demand surge in security services across Asia

Thailand, Vietnam and Indonesia need more guards and hazard prevention systems

Alsok security guards line up and practice their military-style salutes. A total of 4,000 Alsok guards are employed across Asia excluding Japan.

TOKYO -- Sohgo Security Services, better known as Alsok, plans to double its overseas sales within three years to 10 billion yen ($90 million), seeing Southeast Asia as a pillar of future growth as demand for security services grows.

Alsok deploys around 4,000 security guards in nine countries and regions in Asia excluding Japan. Demand for security services has been especially brisk in Thailand, Vietnam and Indonesia. 

The operations of the local security businesses it bought in Vietnam and Indonesia in 2016 have been going well, and the company is set to target local customers in these markets on top of the Japanese customers it has already been serving there.

In addition to deploying security guards, Alsok plans to sell electronic security systems such as cameras and sensors, as well as systems to prevent fires and other hazards. It sees equipment installation and monthly contract fees as stable revenue sources.

The company previously focused on deploying security guards to the overseas production sites of Japanese companies making products with high value on the black market. Alsok guards are tasked with performing body and bag searches of employees at the entrances of such facilities.

Alsok's solid reputation with Japanese clients in such locations has begun attracting inquiries from local businesses that see the disciplined, Japanese-style security protocols as effective in discouraging criminals, including insiders.

Alsok's Jakarta-based subsidiary recently set up an office in the city of Deltamas on the capital's outskirts. Located about 40km apart, the two sites will support one another by dispatching security personnel between locations in emergency situations. The new office may also have a marketing team.

The expanded operations should allow the company to take on large contracts, such as security services for entire industrial parks under development. The company already has such contracts in Myanmar.

An Alsok manager said the company also considering expanding in other countries such as Laos and Cambodia.

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