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Amazon Japan's shift seen spurring debate on fair competition

Antitrust watchdogs testing waters of e-commerce regulation

TOKYO -- Amazon Japan's decision not to demand the lowest prices from vendors in response to an antitrust probe likely will spark industry debate on maintaining a level playing field versus improving consumer convenience.

The Japanese arm of the U.S. e-commerce giant has decided to eliminate the so-called most-favored nation clause, which has forced vendors to guarantee prices and a selection comparable to those offered on rival e-commerce sites.

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