ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronEye IconIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintSite TitleTitle ChevronIcon Twitter
Companies

Amazon opens doors to 100 markets for Japan's small sellers

E-tailer will translate descriptions plus pack and export goods for no extra charge

Amazon hopes making it easier to sell abroad will encourage small Japanese businesses to list more products.
Amazon hopes making it easier to sell abroad will encourage small Japanese businesses to list more products.

TOKYO -- Amazon.com will help Japan's small and midsize businesses ship to 100 overseas markets through its online mall, taking care of customs and other matters for fees comparable to domestic orders.

The U.S.-based company already ships abroad from Japan for goods it sells directly. But growing interest in Japan's cosmetics and other products, spurred by rising tourism, has prompted it to offer similar services to third-party sellers, giving them a chance to make inroads in markets like the U.S. and China. Japan will be only the second country where the e-commerce leader offers those services, after its home turf.

Amazon provides inventory management and shipping services for goods handled at its warehouses. For overseas-bound goods, it will also take care of packing and air transport, plus translate product pages into languages like English and Chinese. It will even deal with inquiries about order status and returns. Buyers will bear customs and shipping costs. 

Delivery times will vary by destination, with Asian markets generally taking two to three days and North America three to four. The service will exclude food products, hazardous materials that cannot be shipped by air and certain other goods.

Items from third-party sellers are believed to account for at least half of Amazon's total products shipped worldwide. The company aims to make a broader range of goods available for overseas buyers. It also expects a boost in new listings from smaller businesses that are keen to sell overseas but would have a hard time building delivery networks themselves.

Tourists appear to be helping get the word out about Japanese goods by touting items purchased there on social media. Foreign visitors to Japan grew 19% on the year to a record 28.69 million in 2017, according to the Japan National Tourism Organization. This year's count looks to be trending upward as well.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

You have {{numberArticlesLeft}} free article{{numberArticlesLeft-plural}} left this monthThis is your last free article this month

Stay ahead with our exclusives on Asia;
the most dynamic market in the world.

Stay ahead with our exclusives on Asia

Get trusted insights from experts within Asia itself.

Get trusted insights from experts
within Asia itself.

Get Unlimited access

You have {{numberArticlesLeft}} free article{{numberArticlesLeft-plural}} left this month

This is your last free article this month

Stay ahead with our exclusives on Asia; the most
dynamic market in the world
.

Get trusted insights from experts
within Asia itself.

Try 3 months for $9

Offer ends January 31st

Your trial period has expired

You need a subscription to...

  • Read all stories with unlimited access
  • Use our mobile and tablet apps
See all offers and subscribe

Your full access to the Nikkei Asian Review has expired

You need a subscription to:

  • Read all stories with unlimited access
  • Use our mobile and tablet apps
See all offers
NAR on print phone, device, and tablet media